Routee is a company that offers communication solutions, creating channels that connect businesses and customers for twenty years. Routee’s aspiration is to provide the best communication for everyone. Such an effort would be impossible to “convince” the users without a website design that reflects the excellent quality of its services.
Addressing us, AMD Routee already had a digital presence, which however did not follow the modern standards that have beet set by great global competitors in the API communications industry.
For Routee, we studied the entire commodity portfolio as well as the image of their corporate identity so that we could be able, along with the communication goals that were set , to present a consistent, fresh and renewed appearance of the website. Through the coordinated effort of the entire graphic design department, a selection and parametrization of graphic elements and mockups was made, which in cooperation with Routee were gradually uploaded to the website.
The team presented modern display and aesthetic options with respect to the brand, while at the same time would encourage the user to act (Call to action).
The webpage gained a new texture and style that corresponds with the dynamics of the company. The website acquired a uniform appearance that strengthened the image of the brand in the consumer’s minds, while improving the usability and enhancing the user experience (UI / UX).