IYC Google Ads Agency
Google ads is an online auction-based advertising service for viewing an advertising message either on search results or in a form of image or video in Google’s partners Sites (Gmail, YouTube). The ad should lead to specific advertiser-defined webpages and appear in the Google Search search results for specific keywords.
Google websites and Google web sites are designed to properly select and display advertising messages. Google also offers text-targeted text ads, banners, rich text & dynamic ads, and more. Google Ads program is covered by local, national, and international viewing networks.
Increase your sales with PPC Advertising
Our goal is to get you to the top of Google’s search results page so that the prospect customer can get in touch with your business.
years Google partners
monthly ad budget
years of experience
Grow your business with Google Ads
Google AdWords Services
The steps we take to effectively promote your business on Google’s search & display network are:
- Business Objective Analysis and Optimal Tactics Selection to achieve them.
- We analyze searches volume and the competition intensity for certain keywords that you want to aim.
- Based on the results of the analysis, we select the most appropriate campaign type (PPC, CPA, CPM, etc.) that most effectively meets your needs and goals.
- Then, planning is carried out which includes campaign setup and keywords separation into appropriate ad groups.
- Finally, ads and ad extensions are created based on Google’s best practices.
Search Ad Types
Paid Search Advertising
Earn a positive return on investment (ROI) through PPC ad search. Spend money wisely and use the most targeted and efficient form of advertising.
Turn your “potential customers” into “loyal customers”. The team of our professionals will help you attract the users who have expressed their interest again by developing a strategy that will cover all your needs.
Google Ads Bid Optimization
We optimize your Google Ads campaigns to get the best results within your budget. With the Google Ads campaign’s specialized measurement and analysis techniques, we bring the desired results for you at the right cost.
Remarketing Campaigns (RLSA)
Target all people who searched for more than once the specified keywords and who visited the your website. In particular, with this process, the cost-per-click (CPC) of keywords is significantly reduced compared to the first search.
Google Ads Display
Creative design images of all sizes aiming people with brand-specific interests and behavior.
We are experts in online advertising. Our team is ready to help you gain a competitive edge by creating video ads that will consolidate your business presence.
Remarketing Display Banners:
Target people who have already visited the site through personalized and interactive Display Banner.
PPC Management & Feedback
Google ads is constant and dynamic process. Keyword research, campaign design, and ad layout are one thing. A large percentage of advertisements unfortunately fail because of inappropriate surveillance and feedback. At InYourCity we undertake:
- Weekly review of ad progress
- Parameterization of keywords based on competition moves
- Add non-relevant phrases as negative keywords so you do not waste the budget available on searches with a lower conversion rate
- Parameterization of maximum bid for keywords to achieve the best average position, price, and conversions ratio
- Monthly analytical report
Social Media Marketing
Feel free to contact us!